Editorial leadership
Shaped the content agenda around releases, artists, alter egos, events and timely cultural moments while maintaining a coherent narrative across the account ecosystem.
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01 / CASE STUDY
BASTA / GAZGOLDER
Social and content operations across Gazgolder, Basta’s channels and a wider ecosystem of artist alter egos.
ROLESOCIAL MEDIA & CONTENT LEADPERIODMAR — SEP 2025CONTEXTSOUL DIGITAL
01 / THE TASK
Build one operating model for a complex music ecosystem—aligning platforms, artist identities, releases, cultural moments and major concert campaigns at a high production pace.
02 / THE SOLUTION
A day-to-day content operation was established around shared planning, editorial prioritisation, platform-specific adaptation and coordinated publishing. Direct communication with Gazgolder leadership, artist managers and creative teams enabled business and promotional needs to be translated into clear social execution without delay.
03 / WORKSTREAMS
Platform distribution
Adapted concepts, formats, pacing and messaging for Telegram, YouTube and other channels; managed publishing and video delivery as part of connected campaigns.
Major solo-concert promotion
Contributed to the social and media promotion of Basta’s largest solo concerts through channel planning, campaign narratives, reach-driving placements and artist collaborations.
Operational leadership
Coordinated parallel work across leadership, artist managers and production teams, maintaining deadlines while responding quickly to live opportunities.
04 / CASE STUDY
BASTA / GAZGOLDER
PERFORMANCE
MAR — SEP 2025
PROJECT PERIOD
BASTA / GAZGOLDERMAR — SEP 2025
128.3MYouTube views / 90 days↗
8.7Mwatch hours
+21.5KYouTube subscribers
4K → 36KTelegram followers
05 / INSIDE THE PROJECT
01Artist ecosystem+
The remit extended beyond one account to connected Gazgolder platforms, Basta channels and several alter egos. Each retained a distinct voice and role within one strategic system.
02Releases and media activations+
Release campaigns were supported through giveaways, collaborative publishing, artist integrations and music-media partnerships selected for each communications stage.
03Real-time content operations+
The workflow enabled fast collection, adaptation and distribution of event and performance content without disrupting the core editorial plan.
06 / OUTCOME