PORTFOLIO / 2026
TATIANA
SIDOR
SOCIAL MEDIA / CONTENT LEAD
Building content systems, leading creative teams and growing social channels across music, entertainment, tech & lifestyle.
Open to remote & relocation
01 / SELECTED CASES
SELECTED CASES
Strategy, production, media and measurable outcomes.
BASTA / GAZGOLDER
Content operations and promotion across a major music and artist ecosystem.
VK RECORDS
A major music label and ecosystem for artists and musicians inside big tech.
MOST / МОСТ
Zero-to-launch of a Tinder-style matching app for musicians.
NISHMAN
A media system for a professional men’s cosmetics and barbering brand.
ALSO IN THE PORTFOLIO
CREATIVE / STRATEGY / LEADERSHIP02 / ABOUT
I LEAD SOCIAL AND THE FULL CONTENT CYCLE
Tatiana Sidor is a Head of SMM and content lead working across music, entertainment, the creator economy, digital products and professional beauty. I build strategy, teams and workflows from idea to analytics.
03 / EXPERIENCE
EXPERIENCE
2024 — NOWHEAD OF SMMSoul Agency · Remote+
Leading the agency’s SMM department across major brands and companies, influencers and artists. Responsible for social strategy, team management, content operations, client communication and performance analysis.
2024CONTENT MARKETERDKRS+
Developed social content strategies and coordinated international media teams, designers, videographers and external agencies. Worked across content production, paid social and performance analytics.
2022 — 2024MARKETING & ADVERTISING LEADMuzik Room+
Led marketing and content across social media, digital campaigns and brand activations — from strategy and production to paid media, SEO and events. Delivered a new website from scratch with a development team and gained hands-on experience administering it after launch.
2018 — 2022MUSIC MARKETING / PRRastea Music · Jani Gipsy projects · Remote+
Started in music marketing and PR, working with artists and independent labels across social media, release promotion, content and partnerships. Projects achieved international radio rotation and consistent streaming performance across Spotify, SoundCloud and YouTube Music.