Product testing
Tested the core pre-launch journeys: profile creation, discovery of artists and specialists, matching and communication. Friction points and errors were documented for the development team.
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03 / CASE STUDY
MOST / МОСТ
MOST is a Tinder-style music-tech app where musicians find artists, collaborators and industry professionals.
ROLECREATIVE PRODUCER / SOCIAL LEADPERIODJUN 2025 — JUN 2026CONTEXTSOUL DIGITAL
01 / THE TASK
Launch a new digital product from zero: validate its user logic, help prepare it for release, explain the matching model clearly and attract the first active users.
02 / THE SOLUTION
Within the agency team, my role extended beyond promotion into the product launch itself. I tested the app before release, documented user barriers, shared feedback with the development team and translated product features into clear communication scenarios. In parallel, I led social strategy, content operations, creator activations and launch distribution.
ANDRO × LIYA / REAL PRODUCT STORY
An established artist met an emerging musician inside the app
We designed a competition around a real profile of established singer Andro. The activation involved a large number of musicians, brought more than 1,000 new users, generated social mentions and gave emerging artists a real opportunity to earn a feature and work with a major label and artist. Liya entered as a regular user and emerging musician, then signed with the label and released a joint track with Andro.
03 / WORKSTREAMS
Development input
Provided product feedback from audience and marketing perspectives, helping refine feature logic, interface wording and the way the app’s value was communicated.
Go-to-market strategy
Built the positioning and launch content journey—from first product introduction to tangible stories of team discovery and collaboration.
Content and distribution
Led educational and entertainment content production, creator mechanics and native placements across music, expert and entertainment media.
04 / CASE STUDY
MOST / МОСТ
PERFORMANCE
JUN 2025 — JUN 2026
PROJECT PERIOD
MOST / МОСТJUN 2025 — JUN 2026
PRODUCTlaunch from zero↗
ANDRO × LIYAcreator activation
REAL MATCHinside the app
JOINT RELEASEafter label signing
05 / SELECTED CONTENT
Posts, visual directions and content mechanics from the project.
06 / INSIDE THE PROJECT
01Andro × Liya+
A real Andro profile was placed in the app. Musicians found it and submitted demos; selected artist Liya signed with a label and released a joint track with Andro.
02Product proof+
The activation demonstrated matching through a real outcome rather than an advertising promise: an in-app connection led to a professional opportunity and release.
03Content as a service+
Editorial content helped artists navigate the industry, build teams, prepare for live shows and develop their projects.
07 / OUTCOME