Product launch
Explained the app through real musician needs: profile discovery, team building, collaboration search and professional services.
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03 / CASE STUDY
MOST / МОСТ
MOST is a Tinder-style music-tech app where musicians find artists, collaborators and industry professionals.
ROLECREATIVE PRODUCER / SOCIAL LEADPERIODJUN 2025 — JUN 2026CONTEXTSOUL DIGITAL
01 / THE TASK
Launch an unfamiliar product, explain a new matching behaviour and build a credible professional community around the app.
02 / THE SOLUTION
The launch system combined product positioning, an editorial social concept, educational content, creator mechanics and native distribution across music, expert and entertainment media. Pre-launch product testing grounded the communication in real user journeys rather than generic feature claims.
ANDRO × LIYA / REAL PRODUCT STORY
An established artist met an emerging musician inside the app
We designed a competition around a real profile of established singer Andro. The activation involved a large number of musicians, brought more than 1,000 new users, generated social mentions and gave emerging artists a real opportunity to earn a feature and work with a major label and artist. Liya entered as a regular user and emerging musician, then signed with the label and released a joint track with Andro.
03 / WORKSTREAMS
Editorial community
Built useful content around the industry, live performance, promotion, creative teams and career opportunities beyond product announcements.
Creator mechanics
Developed artist collaborations, discovery mechanics inside the app, giveaways and native product integration into the music agenda.
Distribution
Coordinated placements across music, expert and entertainment media with messaging adapted to each community.
04 / CASE STUDY
MOST / МОСТ
PERFORMANCE
JUN 2025 — JUN 2026
PROJECT PERIOD
MOST / МОСТJUN 2025 — JUN 2026
PRODUCTlaunch from zero↗
ANDRO × LIYAcreator activation
REAL MATCHinside the app
JOINT RELEASEafter label signing
05 / SELECTED CONTENT
Posts, visual directions and content mechanics from the project.
06 / INSIDE THE PROJECT
01Andro × Liya+
A real Andro profile was placed in the app. Musicians found it and submitted demos; selected artist Liya signed with a label and released a joint track with Andro.
02Product proof+
The activation demonstrated matching through a real outcome rather than an advertising promise: an in-app connection led to a professional opportunity and release.
03Content as a service+
Editorial content helped artists navigate the industry, build teams, prepare for live shows and develop their projects.
07 / OUTCOME