Artist collaboration
Worked continuously with artists and managers to package releases, source content source material and develop stories that revealed the person and context behind the track.
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02 / CASE STUDY
VK RECORDS
Work for a major music label and ecosystem built for musicians and artists inside big tech.
ROLESOCIAL MEDIA & CONTENT LEADPERIODMAR — SEP 2025CONTEXTSOUL DIGITAL
01 / THE TASK
Transform VK Records from a release-led feed into an independent music-media product—raising artist visibility, audience engagement and community value between releases.
02 / THE SOLUTION
A platform-specific editorial model positioned owned releases within a broader music conversation. The content system combined industry news, original formats, interactive mechanics, artist storytelling, live event coverage and special projects, with cadence and execution tailored to each social channel.
03 / WORKSTREAMS
Editorial formats
Introduced news digests, interactive posts, industry stories and culture-led formats designed to create reasons to return outside release dates.
On-location media
Covered industry events as both social lead and media representative, producing timely images, copy, interviews and social-first reporting.
Platform strategy
Built distinct roles for Telegram, Instagram and other channels instead of duplicating the same post across every platform.
04 / CASE STUDY
VK RECORDS
PERFORMANCE
MAR — SEP 2025
PROJECT PERIOD
VK RECORDSMAR — SEP 2025
3K → 25KTelegram subscribers↗
21K → 26.6KInstagram subscribers
8×+Telegram growth
360°editorial media system
05 / SELECTED POSTS
Editorial formats, release posts, interactive mechanics and the visual language of VK Records.
06 / PRESENTATIONS & PROJECT WORK
Presentation fragments, event coverage and behind-the-scenes materials from direct work with artists and the label team.
06 / INSIDE THE PROJECT
01Building media relevance+
The label expanded beyond its own catalogue into the wider music industry, creating broader topical reach, stronger engagement and a more durable community.
02Special projects and collaborations+
Artist collaborations became editorial events that connected multiple participants, generated serial content and strengthened the label’s presence in the cultural agenda.
03An operating media model+
A repeatable workflow covered topic discovery, artist coordination, production, adaptation and distribution across platforms.
07 / OUTCOME